Logos

So many confusing design decisions.

Peter Parker would never pull off this look.

So much more than just a rectangle.

Cracking the beauty code.

People are still surprised by the story behind the unusual design.

Twitter is having some fun with the design.

Animation brings the design to life.

Finally, a rebrand everyone likes.

These retro gems are becoming rarer.

Here's what it could have looked like.

I'd actually buy a can of Pespi.

These logo redesigns had very different results.

Spot your favourite?

Fans think it's getting confused with another sport.

Fresh global identity aims to be bold.

We've never seen a brand backpedal so fast.

The 'sound of all human knowledge' is surprisingly chirpy.

But not everyone's getting the sarcasm.

This has been hiding in 'plane' sight.